Show Me Cables
A blazing fast Cable Builder and a tailored B2C/B2B experience drives growth for an electronics retailer
About Show Me Cables
Show Me Cables is a leading supplier of cables, connectors, extenders. They have an inventory of 10K+ products and offer same-day shipping for many of those products. Located near St Louis, MO, they’re able to offer fast ground shipping to the continental US.
I’ve had the privilege to work with Erik for the past 2 ½ years, as he implemented and then helped maintain our Magento eCommerce site. Erik is very technical with the skills to lead large projects, but has strong business skills as well to help us make the best decision for the company. He is a pleasure to work with as he never gets too up or down, even when we may be pressuring him a bit.
Rick Seavey
CTO, Show Me Cables
The Need
Show Me Cables’s previous eCommerce platform was slow and poorly supported. They wanted a platform that could help their business grow by improving the speed and stability of the platform. They wanted to allow their customers to quickly design custom cables to fit unique use cases.
The Solution
Show Me Cables decided to move to Magento 2 due to the robust native functionality, vibrant ecosystem, and fast performance.
Cable Builder
Show Me Cables sells 10K+ cable related products, however there are many situations where their customers need custom cables. The speedy Cable Builder allows a user to customize and receive a price quote for a custom cable in as little as 30 seconds.
Live Stock Status
The site lets users know when they need to order if they want the products shipped the same day.
Real-time delivery estimates
The site informs the user exactly when their package will arrive and the logic accounts for shipping cut-off times, holidays, and other things that could affect delivery time.
Quote Request Workflow
After a user adds items to their cart, they can either proceed through the regular checkout or they can save the items to a “Quote” which will lock in pricing for 30 days. They’ll receive an email copy of their quote and can easily convert that quote to a real order.
Customized Checkout
Enhanced Magento’s checkout to handle ShowMeCable’s unique requirements:
- Tax Exemption – Customers can
- Blind Shipping – used for dropshipping/white labelling
- Use your own shipping account? – Customers can provide their own Fedex/UPS account number
- Purchase Order number – Users can add PO numbers to any payment method
GDPR Compliance
Implemented Amasty’s GDPR extension and added GeoIP functionality so that certain features (like the cookie notice) were only visible to traffic from the EU.
Automatic Tiered Pricing for B2B customers
Show Me Cables incentivizes their B2B customers by giving them “tiered pricing” discounts, even if they only order a single QTY of a product.
Results
These are the results that Show Me Cables experienced with their new site:
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Homepage speed
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Average Order Value
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Revenue