Gardner

Running 1.8M+ SKUs across thirty B2C and B2B websites helps an outdoor parts distributor increase conversions and reduce infrastructure costs

Our CEO, Erik Hansen, oversaw the architecture, design, and development of these projects while he worked for Classy Llama, an agency he co-founded in 2007. Gardner is not and has not been a Kraken client.

About Gardner

Gardner sells parts in the outdoor power equipment industry. They host parts websites for large retailers (Lowes, Home Depot, Tractor Supply Company) and manufacturers (Poulan, MTD, Weedeater, Ryobi, Ridgid, Ryobi, Echo, and Generac).

Visit one of Gardner's B2C websites
Visit one of Gardner's B2B websites​

I’ve had the opportunity to work with Erik over the past year on a substantial project to consolidate several web platforms on to Magento 2. While Erik’s command of the technical and organizational aspects of the project were excellent and critical to its success, his ability to uncover and understand the nuances of our business, and then deliver those technically are what makes his combination of skills unique.

Matt Davis

CTO, Gardner

The Need

Gardner was running their B2C/B2B websites on a legacy homegrown eCommerce platform. They acquired a large competitor in their industry and needed to unify their technology onto a single platform. Gardner chose Magento Commerce because they needed a platform that could efficiently handle 1.5M+ SKUs across their 30+ B2C and B2B websites. They needed a platform that could power B2B and B2C selling equally well, be seamlessly integrated with their niche ERP system, and was flexible enough to handle unique requirements for their 30+ different websites.

Gardner was selected as an Imagine 2019 Imagine Excellence Finalist

The Solution​

Unified Platform

Gardner’s Magento 2 site has over 30 B2B and B2C websites with a SKU count of 1.8M+.

Gardner’s marketing team is able to launch new B2C and B2B websites without any server configuration or development changes.

Visual Parts Finder

Visual parts finder tool to allow customers to find parts based on model schematics.

Model data is synced from a third party API (ARI DataSmart). A user can search for a model number and then visually find the part they’re looking for.

CODIS ERP Integration

Gardner uses an industry-specific ERP system, CODIS, to manage all their business operations. Data points that were integrated:

  • All products created in CODIS get created in Magento and associated with the appropriate websites.
  • Since each B2C website and each B2B user has unique pricing across the 1.5M SKU catalog, a real time pricing lookup with a caching layer ensures fast performance for commonly accessed parts.
  • Orders placed in Magento are pushed in realtime to CODIS.
  • Shipment statuses are retrieved realtime from CODIS.

Bulk Order Form

Gardner’s B2B customers will frequently place orders for hundreds of products. Gardner wanted to provide a way for those users to manually key in the product SKUs and see real-time inventory information. Gardner’s feedback was that the experience was “lighting fast” compared to their old site.

B2B/Dealer Tools

Suite of B2B/Dealer tools to manage their account, including:

  • Backorder status
  • Order history (even for orders placed before Magento was implemented)
  • Import orders from Amazon/eBay
  • See available credit and pay outstanding invoices
  • Reorder based on historical orders
  • Custom reports: sales by part, sales by manufacturer

Results

0 %
ordertree.com conversion rate increase*
0 %
Reduction in hosting and maintenance costs
0 %
Faster order placement

* Stats are based on comparing 12/1/18-1/31/19 to the previous year for ordertree.com